Led By: ROBIN CATALANO
Early Bird Price $55 / $65
For decades, big brands have known that vision and mission statements aren’t just pretty words or empty rhetoric; they help define a business’s goals, shape its future direction, and provide a framework for decision making. In this session, we’ll take a page from some of the most successful companies in the digital marketing sphere and learn how to get to the heart of your business’s goals and why they are important to you and your followers/customers. We’ll also discuss the differences between vision and mission statements, a step-by-step guide for crafting each type, and how to align your decisions with these statements, to keep your business healthy and growing—on your terms.