Led By: ROBIN CATALANO
Early Bird Price $55 / $65
E-mail is your most powerful digital marketing and revenue-generating tool, but it’s not enough to send an e-mail with links to items for purchase. In this workshop, we’ll take a close-up look at subject lines that improve open rates, the internal structure of an effective marketing e-mail, value-added content, and more. We’ll also cover the best strategies for informing, entertaining, and engaging audiences, plus selling your products and services without feeling sleazy.